Evaluation of tourism services of JSC “Megaturas”

Object of the work is services rendered by JSC “Megaturas”. The problem of the work – how consumers evaluate tourism services of JSC “Megaturas”. The aim of the work is to evaluate services rendered by JSC “Megaturas”. The tasks of the work: 1. To define the concept and structure of tourism product; 2. To reveal theoretical aspect of demand and supply of tourism services; 3. To analyze the situation of services in JSC “Megaturas” market; 4. To analyze services rendered by JSC “Megaturas”. The hypothesis of research: 1. More favorable evaluation of services rendered by JSC “Megaturas” is related to the more often consumption of JSC “Megaturas” tourism services. 2. More favorable evaluation of services rendered by JSC “Megaturas” is related to the greeter intention to consume JSC “Megaturas” tourism services in the future. Main conclusions: Most criteria of services rendered by JSC “Megaturas” were evaluated averagely of better, the most favorable aspects of services rendered by JSC “Megaturas” are: reliability of agency, punctuality of transport services, professionalism of travel guides; comfortably through the journey, quality of services; kindness of service; proportion of services price and quality; safety; satisfaction of expectations; organization of services, variety of journeys. Those respondents who travel with JSC “Megaturas” more often, gave higher evaluations to: reliability; quality; variety of journeys; acceptability of price; proportion of services price and quality, they are more satisfied with hotels, transport and travel guides. The intent to travel with JSC “Megaturas” in the future is related to better evaluation of agency‘s reliability, quality, proportion of services price and quality; acceptability of price, care about tourists‘ comfort ability, comfort ability of transport, professionalism of travel guides, the amount of information given to tourists. Recommendations: to seek for higher prices‘acceptability in the target segment; to improve the process of tourists‘informing about travel